Kettle & Fire's VP of Marketing, Jack Meredith, shares their marketing and growth strategy (from DTC to retail)

Jack Meredith, VP of Marketing at Kettle & Fire joins the POD to talk about their unique approach to marketing and growth that’s turned the brand into a retail and DTC star. Kettle & Fire is a brand that has created the first 100% grass-fed, shelf-stable beef bone broth. When Kettle & Fire started, they didn’t have a ton of money resources to grow the brand. So instead, they turned to content and influencer marketing. Stay tuned as Jack breaks down all of the channels Kettle & Fire uses for marketing, how they’ve mastered retail, and the exact KPIs the brand uses to grow. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [01:15] Backstory on Trend’s personal connection to Kettle & Fire [02:30] About Jack and Kettle & Fire [05:00] Kettle & Fire’s unique content marketing approach [06:00] Why Jack and his team invested heavily in content and the results that followed [10:15] Kettle & Fire’s Facebook ads approach with a consumable good [12:50] How retail plays into Kettle & Fire’s marketing strategy [15:25] Jack’s approach to setting KPIs for Kettle & Fire [17:20] Trying to attribute and get data on retail sales [19:50] Key metrics for retail sales [22:55] How Kettle & Fire nailed their first retail experience [25:40] The channel Kettle & Fire used while warming up SEO [28:05] How Jack does influencer and affiliate marketing [33:20] What’s next for Kettle & Fire?