Learn what big brands are doing to innovate in the CPG space (with Orchid Bertelsen, Head of Digital Strategy & Innovation at Nestlé USA)

Orchid Bertelsen, head of Consumer Experience Strategy & Innovation at Nestle, joins the POD to give some insight into emerging technologies and marketing strategies from a large brand perspective Nestle is one the world’s largest food and beverage companies, passionate about unlocking the power of food to enhance quality of life for everyone Orchid has a unique skill set in marketing technologies, and understands that technology is innovating faster than ever before and if brands want to stay top of mind for consumers they have to keep up. Stay tuned as Orchid discusses great customer experiences from a large brand perspective and innovation. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [00:53] Orchid introduces herself and Nestle [03:10] Past experiences that strengthen a skillset in brand strategy and innovation [06:57] The shift in marketing and why commerce is everybody’s job [09:51] Embracing digital change [11:30] Ideation does not equal innovation [15:31] Success metrics for emerging technologies [21:07] Up and coming technologies to get excited about [24:40] What’s emerging in the CPG space for digital products [28:47] Pushing brands into new places to maintain relevance [33:52] What’s next for Nestle and where to find Orchid online