Lessons from a three-time founder who has now built a $10M+ eCommerce business (with Edgar Blazona, founder of BenchMade Modern)

Edgar Blazona, founder of Benchmade Modern, joins the POD to discuss the direct-to-consumer business’s growth, brand differentiation, and how the industry has flourished in a technological era. Benchmade Modern is a direct to consumer, custom upholstery business, focused on quality products and fast delivery. Edgar recognized that when it comes to furniture shopping, the timeline between ordering a product and receiving it can take weeks to months. To fill this gap, Edgar founded a furniture brand that creates and delivers high quality custom sofas without the extended wait. Stay tuned as Edgar discusses unanticipated business experiences that helped to develop his brands and advice to the entrepreneurs. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [00:53] Edgar introduces himself and Benchmade Modern [02:18] How Edgar got started in the industry [04:17] Changes in consumer behavior [07:59] How the internet has benefited the furniture industry [09:42] Past experience that led to success in the industry [12:05] How one brand led to opportunities for another [15:36] How supply chain efficiency was achieved [17:53] Key factors that contributed to brand growth [20:30] Advice to other entrepreneurs [23:02] What’s next for Benchmade Modern and where to find Edgar Blazona online