Lessons from operating 5 eCommerce brands with a holding company (with Andrew Faris, CEO of 4x400)

Andrew Faris, CEO of 4X400, joins the POD to give some insight on operating and growing DTC eCommerce brands. 4X400 is an eCommerce holding company that currently owns, manages, and grows five digitally native brands. Andrew discusses that when it comes to building their brand portfolio, they look for brands with an established product market fit and analyze the core fundamentals of the business to see if there is an opportunity to scale. Stay tuned as Andrew discusses important strategies for scaling a brand and finding product market fit. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [03:13] Andrew introduces himself and 4X400 [05:53] Brand management approach and portfolio building [11:33] Analyzing product market fit [15:50] Breaking down conversion rates for brands [21:22] How it's not always about the marketing [23:50] Similarities and contrast between management for different brands [29:49] Tips for scaling a brand [35:23] Where to find 4x400 and Andrew Faris online