Leveraging brand-owned communities to fuel DTC growth
DTC POD: How The Best Brands Are Built - En podcast af Ramon Berrios, Blaine Bolus - Torsdage
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Everybody knows the power of community. So why is it that some brands don’t invest in it? Brand communities can be a powerful tool when done right. They can be great sources of feedback, recurring revenue, and even reduce support tickets. Stay tuned as we discuss where to build communities, what’s a brand-owned community, brands that are crushing community, and more. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [00:45] Driving community and how it relates to exclusives [01:30] Benefits to offer to your community [02:40] Brands that do a great job with exclusives and community [04:45] Brand-owned communities vs non-brand owned communities [05:05] Companies that have brand-owned communities [06:35] How to build brand-owned communities [08:55] Advantages of building communities [11:05] What you need to run a community
