Master TikTok marketing for your brand + other innovative growth strategies (with Ju Rhyu, Co-founder and CEO of Hero Cosmetics)

Ju Rhyu, Co-founder and CEO of Hero Cosmetics, joins the POD to give some insight on the brand's financial plan and unique marketing strategy . Hero Cosmetic is a skincare brand that is solution oriented with mindful ingredients for sensitive skin The brand began on Amazon, and as it grew, additional products were introduced into the market and since then the brand continues to experience growth. Stay tuned as Ju discusses how Hero Cosmetics advanced their product line and what specific marketing strategies have led to the brand’s success If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [03:12] Ju introduces herself and Hero Cosmetics [04:49] The brands philosophy behind bootstrapping [07:24] The power of TikTok marketing [10:39] How the social media budget is allocated to create the most brand growth [11:59] Content strategy for social media [14:27] How the brand stays in the loop [15:59] The brand’s research strategy [17:48] Creative marketing CGP brands [20:13] The brand’s experimental plays [27:13] The awareness and acquisition strategy for QR codes [30:24] Why private labels can be your biggest competitor [32:56] What’s next for Hero Cosmetics and where to find the brand, and Ju Rhyu online