The analysis that can help you identify purchasing patterns for your eCommerce business

Better understanding customer purchasing patterns is a primary factor for increasing sales. So what strategies can a brand initiate to gain a greater understanding of their customers' relationships with their products? A basket analysis is a data mining technique used to identify purchasing patterns and optimize conversion rates, average order value, and the overall customer lifetime value. Stay tuned as we discuss specific strategies to use when conducting a basket analysis. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [00:56] What is a basket analysis [01:26] How a basket analysis can help optimize your business [02:31] Ways to use a basket analysis