Tips for using Pinterest as a brand awareness channel (with Lynn Power, Co-Founder and CEO of MASAMI)

Lynn Power, co-founder and CEO of MASAMI, joins the POD to share a little bit about the haircare’s marketing strategies and utilizing Pinterest to foster brand awareness. MASAMI is a premium hair care line with a unique ingredient and clean formulation, promoting brand recognition through partnerships and social media platfroms. However, the co-founder and CEO saw Pinterest as an underused advertising source, and used this platform to create brand awareness and test different types of content forms. Stay tuned as Lynn discusses how MASAMI uses social media platforms in a unique way to advertise their brand and gain a following. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [01:11] Lynn introduces herself and MASAMI [02:55] How the brand got started [06:31] Utilizing Pinterest to build brand awareness [09:08] Navigating Pinterest as a developing social commerce tool [11:49] Digital marketing techniques to promote product purchase [13:54] How the brand progressed to paid advertising [16:11] Content creation mechanisms to foster brand growth [19:55] The benefits of promoting brand through Pinterest [24:23] Additional social media strategies to build the brand [27:00] How partnerships can add value to a brand [28:50] How MASAMI used Pinterest to help promote giveaways [30:31] Future of MASAMI and its growth [31:05] Where to find MASAMI online