Understanding the future of DTC trends and brands (with Aja Singer, creative and brand strategy consultant)

Aja Singer, a creative and brand strategy consultant for mission driven DTC brands, joins the POD to give some insight on creative strategy and product development Aja spent the last 10+ years mastering brand creative & product design, and became the creative director for an e-commerce startup that grew into a multi-million dollar business She now uses her skill set, in uncovering what drives consumer behavior and creating products and content that inspires community and drives revenue, to help other startups in need Stay tuned as Aja discusses how to build a community around your brand and product strategy and design trends If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [00:57] Aja introduces herself [02:15] How Aja got into brand creative and product design [04:06] Experience that led to successful consulting [05:37] Questions to consider to an evolving brand [08:52] Adapting brand identity to the culture [10:31] Knowledgeable takeaways from the evolving eCommerce space [14:05] The power of community [15:27] How to create and connect within a community brand [18:02] Successful engagement approaches [20:03] What to expect from DTC brands in the coming year [21:35] How to engage with customers and the importance of experimenting [23:33] What makes a brand/product special [25:24] Brands that stand out [27:18] What’s next for Aja Singer and where to find her online