West Elm's new unique approach to influencer marketing and ambassador programs

Product promotion is a fundamental factor for brand growth, and West Elm’s new strategy might be one of the best ones out there. There are unlimited ways for a brand to exercise creativity while bringing awareness to their product, and one common technique to drive revenue is through influencers. Stay tuned as we dive deeper into West Elm’s innovative marketing strategy and how this technique can be used to drive traffic . If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [01:08] Background of West Elm collective [02:54] West Elm’s unique ambassador program [03:44] Unpacking West Elm’s new influencer marketing strategy [04:44] Where to find the West Elm collections