Why user-generated video is the best type of user-generated content
DTC POD: How The Best Brands Are Built - En podcast af Ramon Berrios, Blaine Bolus - Torsdage

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If a picture is worth a thousand words, then a video is worth a million words. Today’s best DTC brands are using video to convert even more customers and complement the customer journey. Stay tuned as we discuss the benefits of using video, what types of videos to produce, and where to get content. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [00:20] Why user-generated video? [01:25] Stats on performance of UGV [02:00] User-generated video might be better than user-generated images [03:05] UGVs growth with consumers [03:20] Platforms and tools that support user-generated video [04:25] How to generate UGV [05:10] Who to use in user-generated video [05:30] UGV contests [06:05] Working with creators for user-generated video