Why you need to focus on acquiring customers organically (and how to do it)

Jay and Ramon discuss organic acquisition on this episode of the DTC POD. Traditionally, brands have used paid marketing (or performance marketing) to acquire customers. With performance marketing, the brand’s goal is to acquire as many customers as possible at the lowest cost possible. Stay tuned as we discuss strategies to acquire customers organically, how to think about customer acquisition, and how to tell an effective story If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. [01:00] The switch from paid acquisition to organic [01:35] How creators are building brands with their audiences [02:35] Who is performance marketing for? [03:15] Thinking about CAC differently [04:05] What can do you outside of dropping CAC to maximize organic growth [05:10] Understanding your acquisition [06:05] How organic growth fuels AOV [06:30] How to acquire customers organically [08:00] Building in public and its relation to organic growth [09:35] Effective storytelling and audience growth [12:05] Tips for finding more of your audience [13:00] Building your audience in the best way for your brand and yourself