How Social Can Drive Your Digital Transformation with Tim Hughes, Social-Selling Pioneer

Who needs salespeople?  Social selling expert Tim Hughes believes social media is fundamentally changing the way people buy—and that both B2B and B2C companies have to get on board before their competition does. In this DTV interview, he shares his views on social’s growing role in enterprise digital transformation, how buyer behavior is changing, and the three things every professional must do on social to be effective.