Fostering period positivity and eco-conscious period solutions

Unlock the secrets to a greener, more mindful approach to menstruation with Kylie Matthews, the COO of AWWA Period Care, as your guide. Every word with Kylie is a step toward breaking the silence that shrouds period talk, as we unearth the Maori cultural influences that shape AWWA's vision and their pursuit to rewrite the narrative around menstrual health. We discuss the societal shift needed to support menstruating individuals, not just in understanding their own bodies but also in generating an empathetic dialogue among partners and families. Strap in for a candid exploration of the realities of nurturing a blooming enterprise in Blenheim—a testament to community and connection in small-town New Zealand. Plus, we tackle the 'buzz' around a bold promotion, discussing the nuances of marketing strategies that aim to empower women's health and pleasure, all the while navigating the complexities of responsible consumer engagement.