755. Why You're Not Selling Enough & What You Can Do to Convert Your Audience

In This Episode You Will Learn About: Why speeding up the sales process won’t work Building a nurturing sequence Creating a manual exchange   Resources: Join our Fastermind by texting the word “FASTER” to 310-421-0416 Text “PODCAST” to 310-496-8363 to get your questions answered on our Q&A segment or get coached on the show!   Show Notes: Let’s talk about something that’s going to help you make more sales. If you own (or aspire to own) a business, if you want to make more money, if you sell anything (and even if you have a job), this advice is for you. The number one problem we’re seeing people run into in their business is missed launch goals, missed sales goals, or just a complete lack of sales. When we dissect each of these scenarios with our coaching clients, what we’re seeing is this: people are rushing the process. They don’t spend time developing relationships with their audience. There are two ways you can nurture your audience and slow down your process to turn each “no” into a “yes”. Build a nurturing sequence. Start with “nice to meet you” and lead people into a list that you own – typically an email or text list. Doing that requires them to agree to open up a relationship with you, but that’s just where the work begins. Now you have to earn their trust and develop the relationship. Give them so much value that eventually they’ll realize if this is what you’re giving away for free, what you have behind the paywall must definitely be worth it. Or you could create a manual exchange. Make sure you show up consistently enough, with enough value in between “nice to meet you” and “would you buy my product?” by creating a private group. You can do this through Clubhouse, by hosting a weekly Zoom call, or Instagram and Facebook Live. When you nurture your audience regularly and recognize them, they will go along with whatever you do. You may say, “I’m already doing all of this!” and that may be true, but if you aren’t seeing the results you want yet, you’re probably still going too fast. Remain patient and recognize that the marketing game is going to require more from you every day. Give people what they want and need and they will come to trust you. And when they do, that’s when you’ll get the “yes” you’re looking for.

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Find your purpose, build your network and make money doing what you love with Earn Your Happy, a motivation-packed podcast! You’ll think bigger, dig deeper and gain the confidence to go for your (world dominating) goals. Each week, learn how to get to the next level personally and professionally with host Lori Harder, best-selling author, investor, multi-passionate entrepreneur, and founder of the female funded beverage company Lite Pink, for which Lori raised over $2 million through the strong network she has built. Lori will give you a vulnerable, behind-the-scenes look at the challenges of growing a business, the toll it can take on your relationships and mental health, and how to support yourself through it all so you can reach your massive goals. Be mentored through your earpods on the topics of starting and scaling a company, building a personal brand, manifestation, boundaries, money, fear, relationships and taking the next big leap in life. Get the inside scoop on who you need in your circle, how to find them and the lies you need to stop believing to be successful. You’ll laugh, cry and feel like you’re not alone in the journey. Follow Lori @loriharder on Instagram for more inspiration and behind-the-scenes of how she is building Lite Pink. This podcast is sponsored by GrowthDay and part of the GrowthDay Podcast Network: https://growthday.com/podcasts.