Embracing The Challenges Of Female Entrepreneurship & Breaking Into ‘Saturated’ Markets With Bassima Mroue, Co-Founder & CEO Of SkinTē

There’s nothing that inspires me more than hearing a female founder’s story and getting real with them about their entrepreneurial journey. Bassima Mroue, co-founder and CEO of SkinTē, joins me on this episode to talk all about how she and her two co-founders launched the first-ever collagen sparkling tea and continue to make waves in the beverage industry with their products.  Bassima shares the initial vision and strategy behind SkinTē and how she navigated the unexpected pivots along the way. We also get into the reality of raising capital as a woman and how she learned to fall in love with challenges. Plus, she gives advice to anyone who is facing self-doubt or contemplating quitting, something I know I’m going to be replaying again and again when I need a reminder to keep going.  IN THIS EPISODE, WE TALK ABOUT: Where the idea for SkinTē came from  How Bassima and her team got SkinTē into 6,500+ stores nationwide in four years  Figuring out how and when to start paying yourself a salary  Ways to harness your sensitivity and make it your superpower  Developing a healthy relationship with challenge  Challenging the myth that starting a business means you have to sacrifice self-care  R ESOURCES DM me the word POWER to get our Power 9 prompts!  Sign up for The Spritz newsletter at litepink.com! Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts.  CONNECT WITH BASSIMA Shop SkinTē: skinte.com  Follow SkinTē: @skinte  Follow Bassima: @bassimamroue  CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business