Polarizing Tweets Pay Off for Steak-umm

Ecommerce Conversations - En podcast af Practical Ecommerce - Fredage

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Nathan Allebach began managing the Twitter account for Steak-umm, the food brand, in 2017. It had 1,000 followers. It's now over 200,000. He speaks with host Eric Bandholz in this week's episode, addressing social media branding, divisive content, and more. 

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