Matthias Laqueur | Measuring True Digital Profits

Matthias Laqueur, business strategist with BossData, says many retailers who sell offline and online make a huge mistake when measuring the success of their digital efforts. This is one of the most impactful ways this digital marketing agency is able to help clients get a better handle on key business indicators to figure out which levers to pull to get better results, using technology to find the right tools for the job.