March Madness in eCommerce: Diving Deep into Meta and Mothers Day

Welcome to the March edition of our State of the eCommerce Industry Report! In this episode, we take a deep dive into the performance of the industry throughout March. Joined by experts from various data conglomerates, we unravel the trends and insights shaping the eCommerce landscape. We're excited to share teasers from our latest report, which goes live on Monday, April 15th at https://www.dtcindex.com/. Make sure to sign up for immediate access to the full report and past issues in PDF format. In this episode, we're looking into Mother's Day trends, drawing from data collected in 2023 to anticipate 2024's market dynamics. From purchasing patterns to timing insights, we equip eCommerce businesses with actionable strategies for maximizing sales during this crucial holiday period. Furthermore, we delve into consumer confidence metrics, highlighting significant milestones reached in March. Despite ongoing economic uncertainties, our survey data reflects a cautiously optimistic outlook among DTC shoppers, offering valuable implications for business strategies. Additionally, we unveil intriguing revelations about media buying trends on major platforms. From Meta (formerly Facebook) to TikTok, we analyze spending, CPM rates, and ROAS fluctuations, providing a comprehensive snapshot of the e-commerce advertising landscape. Ultimately, our goal is to empower eCommerce businesses with data-driven insights to navigate the ever-evolving market landscape. Join us as we explore the intricacies of the eCommerce industry and uncover actionable strategies for success. Don't miss out on the latest industry insights—subscribe now and stay ahead of the curve!

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2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.