The ABC (DE) of internal communications | S3 E14

My guest. Lesley Allman, has developed the ABCDE of internal communications and in the interview we work through those together. Just to explain, A is audience, B is behaviours, C is content, D is delivery, and E is evaluation. We think it's a really nice, compact model which helps us to think about our campaigns, about our work and behind each of those 'letters' is a much more detailed set of thinking and ideas, which we explore together in this episode.