Ramon Harrington of Vistaprint on Choosing What Not To Build

In this podcast Shane Hastie, Lead Editor for Culture & Methods, spoke to Ramon Harrington of Vistaprint about his QCon New York talk on Rapid Prototyping. Why listen to this podcast: • Putting engineers in front of customers and having conversations results in far better understanding and empathy for the customer’s needs • Be prepared to launch before you’ve built everything you think the product needs in order to avoid building features people don’t want • In engineering there is often a “right” answer, in product identification there isn’t – you don’t know until you try it out • Launching early with a reduced feature set can result in more engaged customers because their important problems are addressed first, and the product will be improved incrementally • Sometimes the software that you don’t write is more important than the software that you do write More on this: Quick scan our curated show notes on InfoQ http://bit.ly/2qfuJQ7 You can also subscribe to the InfoQ newsletter to receive weekly updates on the hottest topics from professional software development. bit.ly/24x3IVq Subscribe: www.youtube.com/infoq Like InfoQ on Facebook: bit.ly/2jmlyG8 Follow on Twitter: twitter.com/InfoQ Follow on LinkedIn: www.linkedin.com/company/infoq Check the landing page on InfoQ: http://bit.ly/2qfuJQ7