Ep. 121: What is sonic branding, and why does it matter? With Jeanna Isham

Music is a powerful tool for creating an emotional connection between consumers and a product or service. In an audio age of ever-decreasing attention spans and fierce competition, a sonic logo can give a marketing strategy the winning edge – and it’s not just for the big brands. Links and notes related to this episode can be found at https://mpetersonmusic.com/podcast/episode121 Connect with us: Newsletter: https://mpetersonmusic.com/subscribe Facebook: https://www.facebook.com/EnhanceLifeMusic/ Instagram: https://www.instagram.com/enhancelifemusic/ LinkedIn: https://www.linkedin.com/in/mpetersonpiano/ Twitter: https://twitter.com/musicenhances Sponsorship information: https://mpetersonmusic.com/podcast/sponsor Leave us a review on Podchaser.com! https://www.podchaser.com/podcasts/enhance-life-with-music-909096 In-episode promo: The Business Side of Music podcast https://www.businesssideofmusic.com