Episode 11 - Post-Covid Retail World: Key Drivers For A Successful Omni-Channel Strategy with Eric Johnson

Continuing in the digital space, today we are listening to Eric Johnson, a senior executive with 20+ years experience leading digital and technology teams in solving problems and bringing value to many of the world’s largest and most innovative retail brands such as Nike, Adidas and VF Corp.The accelerated shift to online consumption is undoubtedly one of the most discussed consequences of Covid-19. So what does this mean for retail? Is retail dead and will we see more and more retailers and brands going bankrupt? No, not if they dare to innovate, to re-invent themselves and put the customer at the heart of their strategies. Disruption leads to new business models and opportunities. Eric will discuss his views regarding the post-Covid retail world and more specifically, he will talk about what it takes to compete in the current state of business and how to serve an ever-evolving, more demanding customer. He will touch digital acceleration, omni-channel capabilities, the need for agility, talent and perhaps most importantly, the emphasis on leveraging data and technology to create the right experience for customers. We hope you enjoy this session and we look forward to receiving your feedback at [email protected]. Please also rate and review below.

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