Episode 13 - Brand Purpose: Why Being The Best Is No Longer Good Enough with Eric Liedtke

This week we are inviting Eric Liedtke, previous executive board member and Chief Marketing Officer at adidas. He is a progressive sustainability advocate who has taken on the fight against plastic waste full time after a hugely successful career at adidas. A former competitive swimmer, and Oceans Advocate, Eric initiated a partnership with Parley for the Oceans in 2014, driving the ambitious goal of eliminating virgin polyester from adidas products by 2024. Eric encourages companies to...