[BEST OF] More Isn’t Always Better: Challenging the 'Growth at All Costs' Mindset

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Many companies are constantly in a growth mindset, constantly looking for new ways to increase customers and improve their “vanity” metrics that say more is always better.Paul Jarvis, the author of Company of One, joins the show today to discuss the importance of enjoying the process and why companies should challenge the “Growth at All Costs” mindset that companies find themselves in.Topics coveredWhy companies should not use growth as their top achievement metricFocusing on profit over growthWhy it is important to figure out how to be happy in the present then hoping the future works outHow to avoid focusing on “vanity” metricsThe two ways to run a business long termWhen focusing on your business’s growth makes senseWhy you should consider that more isn’t always betterWhy you should be focusing on a specific audienceThe importance of understanding your audience’s problemCustomer retention vs. customer acquisitionThe three qualities it takes to be resilientFocusing on the process rather than the outcomeWhy you should always be working on personal growthResources mentionedCompany of OnePaul’s Creative ClassFathom AnalyticsStart-Up Genome ProjectInc. 5000 ListGary VStripePhillip MorganPyschotacticsSeth Godin on Everyone Hates MarketersSeth Godin – This is MarketingMailChimpDaft Punk: 5 Marketing Lessons to Make Your Business Famous***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]🤘