How to Build a Genuinely Caring & Committed Community
Joe Glover is the kind of person who gives marketing a good name. While some may be guilty of aggressive marketing and using hacks to get as many members as possible, Joe uses an entirely different approach. He believes in leading with kindness. His tagline is Positively Lovely which might sound a bit crazy in the marketing world today, but not does he live by this, he does it with great success and has built a community of over 16,000 people in the UK and the US. I talk to Joe about his beliefs and how it all started with a small meetup.com group.Topics covered:Examples of a community coming together to lift each other upWhen is a community not actually a community, just marketing bullshit.Three steps towards creating a communityStart by looking at problems in your own life and how to solve themHow Joe’s very first meetup.com meet up went.Aligning yourself with people or businesses who have a wide networkWhat did Jow create that was so different to other events?Create something that makes you different and uniqueThe benefits of having a really strong set of valuesConsider your target market and who you are best equipped to helpAvoiding buzzwords in your marketing. Keep it simple.Encouraging word of mouth activityResources mentioned:The Marketing MeetupTommy Griffith episodeMeetupAdele Revella episodeHiten Shah episodeMeetupDave Gerhardt marketing groupJohn EspirianMark RitsonMark Williams-CookAsh JonesDaft Punk: 5 Marketing Lessons to Make Your Business Famous***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]🤘