How To Come Up With Love-At-First Sight Brand Names (+ The Rookie Mistakes To Avoid)

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***We're plunging headfirst into the riveting world of brand name mastery with Alexandra Watkins, the ingenious, rule-defying force behind the naming company Eat My Words. She's sharing her high-voltage secrets on avoiding amateur missteps that stink worse than a forgotten lunch box, the unexpected peril of focus groups, and the ultimate, nerve-racking acid test for your brand name. Topics Covered:(00:00) - How To Create Brand Names That STICK (02:59) - What does Alexandra think of the name "Everyone Hates Marketers?" (03:18) - Are memorable brand names only for "non-boring industries?" (06:36) - The surprising reason why you should never use focus groups for testing names (08:14) - Specific examples of brand names that would have been killed by focus groups (09:38) - People tend to struggle with names that are mispelled (10:30) - Brand names that result in an eye-roll (11:19) - The surprising faux pas that can limit your growth potential and confuse customers (12:27) - Everyone hates... super clever names (14:52) - The least boring name, ever? (15:25) - If you're working at a tech company, avoid this. (16:07) - You're not going to be there to explain your name... So don't be smug about it. (16:46) - Why the brand names Wells Fargo, Kodak, Google, or Etsy would likely fail today (18:41) - The ultimate acid test for your brand name (21:25) - Step 1: How to come up with an emotional brand name (26:51) - Step 2: Find words. Lots of them. (32:31) - The longest lasting brand investment to make (34:32) - How the general public reacted to the "Spoon Me" name (36:22) - How a racy brand name can backfire (38:22) - Step 3: Come up with TONS and TONS of names (41:53) - What Alexandra recommends to learn to stay ahead (43:23) - The top 3 resources shared by Alexandra ***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]🤘