How to Use Customer Research to Design and Sell Better Products
Designing products and then selling them is one of the biggest challenges for startups and entrepreneurs. After all, whatever you create, it has to be something that people care about. It's not easy selling something that solves a non-existent problem.And this is what I talk about with my guest Shay Howe. Not only is he the VP of Platform Strategy at Active Campaign, but he also mentors startups at TechStars about designing and selling better products.Topics covered:The biggest mistake people make when it comes to designing a productWhy less is more in design and marketingFocusing on the core and knowing what it is you stand forHow restricting yourself can force you to build a better productUnderstanding what problem your product needs to solveIs there really a problem that needs solving or a perceived problemTaking an existing problem and solving it in a new wayThe most important question to ask potential customersTesting results and knowing if something is tangible or notResources mentioned:Different by Youngme MoonThe Mom Test by Rob FitzpatrickTraction by Gabrielle WeinbergObviously Awesome - April DunfordHow Brands Grow - Byron SharpBreak Through the Noise in Marketing by Doing Less***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]🤘