'Oh SH*T, That's Good!' — 5 Ways to Craft Unignorable Content

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***"I don't write the things like, "Are you struggling to get more leads?" That's not interesting or fun. I don't think anyone reads that and says, "Oh, I need to read more!!"Content marketing powerhouse Amanda Natividad joins me to discuss how to create "Oh sh*t, that's good" content. She's the VP of Marketing for SparkToro (Rand Fishkin's latest baby). She has ten years of experience in marketing across many, many different fields. But don't call her an influencer.Topics covered:(00:00) - Creating Content That Screams 'Oh Sh*t, That's Good!' (5 Steps) (02:38) - The problem with our obsession with algorithms (03:35) - Choosing between high-quality content and "clickbait" content (10:28) - How does Amanda seem to "do it all?" (13:50) - A typical week for Amanda (14:58) - Preparing a few pieces of content (17:24) - Where does Amanda store her content ideas? (18:43) - The difference between "Oh shit that's good" and "Oh shit that's nice" (22:08) - How does Amanda lean on her intuition? (22:56) - How to turn ideas into actual content? (24:38) - How does Amanda write such good content? 4 insights. (28:56) - Using templates vs. heuristics (29:38) - The ONE question to ask yourself when creating content (31:43) - Amanda's writing process (32:27) - SparkToro's social media calendar (33:40) - Trying to "ship something" every day (35:53) - How to get most out of the content she produces? (39:57) - Amanda's involvement in SparkToro's strategy (42:54) - Top 3 resources recommended by Amanda (44:20) - How to connect wiwth Amanda ***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]🤘