[REPLAY] How to Stop Marketing With Your Ego and Become an Effective Marketer (4 Steps)
When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say “No.”This week we have Edward Nevraumont, an experienced marketing consultant who has worked with companies like Expedia, A Place For Mom, and General Assembly.In this episode, you’ll learn how to find and execute ideas with efficiency, calculate the true ROI of your marketing activities, and spark real success.Topics covered:Why most marketing is bullsh*t? (and examples of it)Why experienced marketers often fall into the “shiny object” trapWhy over-obsession with personalization can backfiresWhy Edward takes a stand for effective, no-bs marketing4-step processes to build a solid no-BS marketing teamHow to figure out the ROI of marketing channelsHow branding can help improve your other marketing metricsHow to identify your most profitable customersWhat Edward think marketers should learn in 5, 10, and 50 yearsResources mentioned:Marketingbs.comGeneral AssemblyA Place for MomExpediaDavid Heinemier HanssonDHH and Basecamp’s Guide to No-Bullshit Digital MarketingWarburg PincusJoan LundenTripAdvisorZillowByron SharpMark Ritson4-Steps to Creating a Rock Solid Marketing StrategyHow Brands GrowHow Brands Grow: Part 2MarketingBS NewsletterStratecheryBen ThompsonMarginal RevolutioniPassExam.com***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]🤘