[REPLAY] Nail Your Product Launch in 3 Steps
Are you on the verge of launching your product but unsure about your go-to-market strategy?After 2 years of trying, I finally got to talk to Meghan Keaney Anderson, VP of Marketing at HubSpot.It was well worth the wait.In this episode, you will learn how to target your marketing regardless of the size of your business, why your beliefs and mindset are so important, and how choosing an enemy could put you at a marketing advantage.Topics covered:Why some companies struggle to get noticedHow to launch a product with little or no moneyProperly identifying your Beta group before you go to marketWhy product marketing goes beyond marketingLetting go of the fear surrounding your productThe importance of content creationHow sharing the same beliefs as your market is so importantWhy category creation may not be beneficialWhat marketers should learn to prepare themselves for the futureBreaking down your launch strategy into a few basic essentialsResources mentioned:The Growth ShowHubSpotBasecampSaaStrProduct Led Growth ConferenceReforgeAnimalzGrowthTLDRProduct HuntDriftKieran Flanagan EpisodeBrian Balfour EpisodeNarrative Design: Craft a Story Using Conspiracy PrinciplesCategory Creation: 4 Reasons to NEVER Do ItChallenge Category Conventions in 7 Steps (+ Examples)Hard to be Noticed? Simplify Your Marketing to Win Customers***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]🤘