[REPLAY] Storytelling for Success: How to Design a Convincing Product Narrative
To take your pitches, presentations, and positioning to the next level, you have to tap into the power of narrative storytelling.My guest today is Andy Raskin, strategic consultant and storytelling expert. In this episode, you’ll learn how to use storytelling frameworks to establish trust, create emotional connections, and gain traction.Topics covered:What Andy think “positioning” exactly isAn example of a company that does narrative positioning wellCan you measure the success of product positioning?How to create urgency in your positioningWhy the CEO should lead the product positioning exerciseHow Andy implements his framework in 5 stepsThe one question that sparks debate in positioning discussionHow you should approach positioning when you have multiple target audienceWhat Andy thinks marketers should learn for the next 5,10, and 50 yearsResources mentioned:Andreesen HorowitzFirst Round CapitalSalesforceIntelSquareUber5 Proven Methods for Positioning Your New ProductCrossing the ChasmDriftMarc BenioffZuoraThe Greatest Sales Deck I’ve Ever SeenTailoring Your Pitch for Multiple AudiencesNever Split The DifferenceStory: Style, Structure, Substance, and the Principles of ScreenwritingIra GlassThis American LifeAndy’s LinkedInAndy’s websiteNarrative Design: Craft a Story Using Conspiracy Principles13 Positioning Principles From Hungry Hungry Hippos***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]🤘