What It Takes to Build Successful Marketing Teams (Over & Over Again)
My guest today has over 20 years worth of experience, has worked with more than five major companies during that time, and was VP at four of them. He's currently chief marketing officer at Gong, the revenue intelligence platform. In this episode, Udi Ledergor talks about how he draws on these experiences whenever he starts with a new company and what steps he takes to make his role a success whilst building a successful team.Topics covered: The very first thing that Udi does when he joins a company Doing due diligence before starting with a company and being clear about who and what you want to work with Really understanding a brand and what you may have to go through to get to that point Is the product you’re marketing solving a big enough problem for a big-enough audience Udi goes through the key processes he uses when starting with a company Using both Inbound and Outbound marketing techniques when first starting out What does it mean to actually build a brand Do something that stands out as different If you try and please everyone, you’re going to get boring Developing content that’s so good, people want to pay for it Resources mentioned: Gong Different by Youngme Moon Zag - Marty Neumeier Influence - Robert Cialdini Category Creation: 4 Reasons to NEVER Do It Buyer Personas Need to Die a Violent Death Is Blue Ocean Strategy Risky? Examples & Key Disadvantages