Why Company Values Matter and How to Use Them in Marketing
Lindsey Christensen believes that the role of marketing goes far beyond that of making money. In this episode, she talks to me about how once companies define their values and missions, they should stay connected to them and promote them in their marketing. We also discuss the need for diversity and change within the tech industry.With over 14 years of experience within the business, she is currently CMO of the design and development consultancy, thoughtbot.Topics covered:What’s wrong with tech and the tech industry todayWhy diversity is the biggest issue in the tech industryDefinition of company values and why they are important in marketingDoing research on a company's values before you start to work with themSelling yourself to a company and treating it as a marketing exerciseTalking to customers to understand what they love about your companyWhat to do if the company you work for isn’t sticking to their valuesWhat you stand for implies what you also stand againstNot taking on projects or customers if it goes against your valuesDefining objectives, strategies, goals, and measuresHow to prioritize and pick the ideas and strategies that you want to useWhat Lindsey thinks marketers should do today to help them in the next five, 10, 50 yearsResources mentioned:thoughtbotGiant Robots Smashing Into Other Giant RobotsGood Strategy, Bad Strategy - Richard RumeltKatie MartellWistia***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]🤘