EEC 314: Trademark or Disappear, with Andrei Mincov

Andrei  Mincov has helped large multi-national companies like Apple, Microsoft, Google, Dreamworks, and Ford, and helped celebrities like J.K. Rowling and Dan Lok. He also has trademarked for individual authors and small business owners. How did you get into trademarks and why? Why are trademarks so important to businesses of all sizes? What, when and where should business owners trademark? What are the biggest mistakes you see around trademarking? What are the most common reasons trademark applications get denied? Andrei Mincov Andrei became an intellectual property lawyer when his father, Mark Minkov, a famous Russian composer, caught a radio station stealing his music to make an ad for Samsung. While still a law student, Andrei took this case all the way up to one level below the Supreme Court of Russia—and won! Andrei helped large multi-national companies like Apple, Microsoft, Google, Dreamworks, and Ford, and helped celebrities like J.K. Rowling and Dan Lok. He also trademarked for individual authors and small business owners. His journey has so far included moving from Russia to Canada. He started a law firm in Canada and later converted it to Trademark Factory. He then relinquished his law license in Canada to pursue broader opportunities in Dubai. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company specialized in leadership development.