#132: Growth | B2B Website Conversion Tactics with Talia Wolf

Dave is joined by Talia Wolf, CEO and Founder of Getuplift. Talia was recently listed as one of the most influential experts in conversion optimization. She’s trained companies all over the world and has taught on stages such as Google, MozCon, CTAconf, Search Love, and many more. They discuss things likeSelling with emotional benefits over feature listsHow to use the stages of awareness to lead customers through the conversion funnelHow to do research that informs your conversion strategyUsing AI to create content that'll resonate with website visitorsTimestamps(00:00) - - The Pitfalls of Traditional Agencies (08:04) - - Building Successful Careers (11:42) - - The Importance of Understanding Emotion in Digital Conversion Optimization (16:18) - - The Science Behind Emotions (20:24) - - Messaging tips (23:39) - - Uncovering Emotions through Customer Interviews and Surveys (27:27) - - Research and Specific Questions in Optimization (31:01) - - The Importance of User Awareness in Conversion (35:53) - - Guiding the Buyer's Journey: Crafting Purposeful Homepages for Multi-Stage Awareness (39:52) - - Convincing Customers in 3 Seconds (41:39) - - Navigation and Client Segmentation (46:13) - - Efficiency and Inspiration with ChatGPT (47:32) - - The Core of Conversion Journeys Send guest pitches and ideas to [email protected] the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by Grammarly.Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:– Cut down on back-and-forth– Automate content, research, and reporting– Eliminate busywork– Make space for strategyWe’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.Get the report and see how top teams are making AI actually useful.Visit go.grammarly.com/exitfive to grab it.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more