#146: Strategy | Community Building with Greg Isenberg

Dave is joined by Greg Isenberg. Greg is the CEO & Co-Founder of Late Checkout. Greg has started and sold 3 companies in the community space and has now invested in 50+ community-based businesses.They discussWhy you need to build an engaged community before a paid membershipThe importance of niching down The difference between audience and communityThe tribe frameworkPersonal brand and community performanceTimestamps(00:00) - - Intro (05:11) - - Building a Community on Patreon (08:42) - - The Power of Niche Communities (11:45) - - From Facebook Group to Profitable Membership (15:07) - - The Impact of Exclusive Communities on Social Media (18:35) - - The Illusion of Social Media Engagement (24:29) - - Building a Personal Brand for Business (27:40) - - Nurturing a Successful Community Within a Company (28:28) - - Community Monetization: Pricing and Value in B2B Memberships (32:08) - - The Dangers of Free Services (37:34) - - Transformation of Twitter (41:26) - - Navigating Social Media Engagement (42:43) - - Exploring New Frameworks and Community Engagement Send guest pitches and ideas to [email protected] the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by Grammarly.Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:– Cut down on back-and-forth– Automate content, research, and reporting– Eliminate busywork– Make space for strategyWe’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.Get the report and see how top teams are making AI actually useful.Visit go.grammarly.com/exitfive to grab it.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more