#163: Product | Behind The Scenes of a Successful B2B Product Launch with Zach Roberts and Natalie Taylor

Dave is joined by Zach Roberts, founder of Break into Product Marketing, and Natalie Taylor, Head of Marketing at Capsule to share. their experiences and strategies for successful product launches in B2B.Zach and Natalie cover:How to build a buyer-focused product launch by understanding and addressing your buyer’s key challengesThe power of video content in creating engaging and effective product launch campaignsBest practices for collaborating with sales teams to develop impactful sales enablement materialsTimestamps(00:00) - - Intros (06:15) - - How to Launch Without the Product (08:50) - - Refining Insights for Successful Product Launches (15:08) - - Content and Privacy Regulations (16:22) - - Crafting a Buyer-Centric Positioning Strategy (20:34) - - Strategic Startup Audio Feature Launch Approach (27:03) - - Working with B2B Influencers (32:20) - - How to Approach Sponsored Content in B2B (36:18) - - Measuring Engagement on LinkedIn (43:03) - - Communicating with Sales (51:21) - - Improving Buy-In and Time Management for Launch Success Send guest pitches and ideas to [email protected] the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by Grammarly.Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:– Cut down on back-and-forth– Automate content, research, and reporting– Eliminate busywork– Make space for strategyWe’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.Get the report and see how top teams are making AI actually useful.Visit go.grammarly.com/exitfive to grab it.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more