#174: Growth | Leveraging Partnerships to Drive Influence and Revenue with Jared Fuller, COO of OpenEd.co

Dave is joined by Jared Fuller, Partner and COO of OpenEd.co. Jared talks about his career journey and building businesses in B2B, and shares his expertise in partnerships and the role they play in B2B growth.Jared and Dave cover:How to integrate partner voices into your marketing strategy to create lasting influence and trustShifting from traditional co-marketing to "Nearbound" marketing, leveraging relationships for omnichannel impactUsing partnerships as a growth lever across departments, not just sales and marketingTimestamps(00:00) - - Intro to Jared (07:45) - - Jared’s Career Journey in B2B (08:28) - - Building a Multi-Million Dollar Business in Less Than a Year (14:05) - - Omnichannel Distribution and Virtual Events (15:48) - - The Story of Selling PartnerHacker (21:02) - - Book Recommendation: The Sumo Advantage (25:39) - - Why You Need to Grow Business Partnerships (28:04) - - The Three Types of Entrepreneurs (32:07) - - SaaS-Native vs Traditional Partner Models (32:54) - - The Role of Ecosystem Officer in Marketing (38:41) - - Why VC Firms Are Embracing Partner-Led Growth Strategies (42:50) - - How To Maximize Reach Through Podcasts, Multimedia, and Partnerships Send guest pitches and ideas to [email protected] the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by Grammarly.Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:– Cut down on back-and-forth– Automate content, research, and reporting– Eliminate busywork– Make space for strategyWe’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.Get the report and see how top teams are making AI actually useful.Visit go.grammarly.com/exitfive to grab it.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more