Drew Bonfiglio and Designing Business for Good

On this episode of Experience by Design, we welcome Drew Bonfiglio of Emzingo to our studios. Drew and Emzingo are focused on driving innovation and responsible leadership to make business as a force for good in our world. We talk with Drew about the origins of Emzingo out of a graduate school project, the B-Corporation movement as a model for social responsibility and change, whether business can actually deliver on its promises, and the challenges of swimming in mayonnaise. A great timely episode to explore how might we make business as partners of a better world rather than an impediment to it.

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This is experience by design, a podcast that brings new perspectives to the experiences we have everyday. Does standing in line always have to suck? Why are airports so uncomfortable? What does it mean to be loyal to a brand? Why do you love being connected but dislike feeling tethered to your smart phone? Can we train people to care about the climate? Join Sociologist Gary David and Anthropologist Adam Gamwell on an expedition to the frontiers of culture and business through the lens of human experience. We're here to make sense of the madness with leading psychologists, cognitive and social scientists, entrepreneurs, and business leaders.