Jen Briselli and Integrating Ideas for Systems Design

Today on Experience by Design we have Jen Briselli, the Chief Design Strategy Officer at Mad*Pow, an experience design firm in New England. We explore how changing mindsets and “nudging” can be a key strategy to do so. We also discuss how communication and messaging is a key component to accomplishing behavioral changes. We need to know what makes people tick, what their goals are, and how to use the tools handed to them. Finally, we tie together how being a physics teacher, a heavy metal aficionado, hockey player, cookie baker, rhetoritician has come together in interesting ways for our guest.

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This is experience by design, a podcast that brings new perspectives to the experiences we have everyday. Does standing in line always have to suck? Why are airports so uncomfortable? What does it mean to be loyal to a brand? Why do you love being connected but dislike feeling tethered to your smart phone? Can we train people to care about the climate? Join Sociologist Gary David and Anthropologist Adam Gamwell on an expedition to the frontiers of culture and business through the lens of human experience. We're here to make sense of the madness with leading psychologists, cognitive and social scientists, entrepreneurs, and business leaders.