EP181: Playing, Placing, and Personalizing!

Learn about the value of having fun within a business, the way products differ from region to region, and the continued importance of connecting with your customers using meaningful, customized communications.  Bite-Sized Delight From the Episode: • Explore Ways to Infuse More Fun in Your Workplace - Kristi Herold's new book, "It Pays to Play" offers a roadmap for enhancing employee engagement, retention, and participation using intentional play.  • Pay Attention to Whether You're Using the App or It's Using You - The difference between TikTok's Chinese version and American version illustrates the importance of being vigilant when it comes to social media usage and application, especially for more global outreach efforts.  • Find the Balance between Customer Data and Personalization - Salesforce's 8th Annual "State of Marketing" Report showcases how the best companies are pushing the envelope on customization of customer communications, while maintaining a healthy respect for customer privacy.  Are You Looking for Things We Referenced? • "It Pays to Play: How Play Improves Business Culture" - by Kristi Herold at JAM • Brian Solis, Global Innovation Evangelist at Salesforce • TikTok in China vs. the U.S.A. - as featured on 60 Minutes  • Coveo - use "swarming" to deliver the best answer (co-created by your top subject matter experts) to customers in realtime  • The 8th Annual “State of Marketing” Report from Salesforce  • Rate and Review The Experience This! Show Learn more about the Experience This Show and the hosts:  Joey Coleman - keynote speaker and author of "Never Lose a Customer Again" Dan Gingiss - keynote speaker and author of "The Experience Maker"