Ep.51: Persuading Positively with Dr. Robert Cialdini, Best Selling Author of Influence

In this episode, I interview Dr. Robert Cialdini, Emeritus Professor of Marketing and Psychology at Arizona State University. In his bestselling book, Influence, Dr. Cialdini draws on his experience studying the principles of influence and simplifies them in seven universal principles. Robert shares his stories from over 40 years of research and what he is must proud of from his career.