#111 - Golden Business Rule: Connect with your users

My guest Jacob Melchert is the Director of Strategy & Product at Carrier, which is a  leading global provider of sustainable building and cold chain solutions. In this episode, Jacob shares his orgs big goal to substantially reduce their customer’s carbon footprint year on year. He shares, in the near future, he is driven to make the impossible possible at a traditional industrial refrigeration equipment manufacturing company into a digital IOT and telematics powerhouse.