#142 - Outcome - First Approach to Product Design

Christopher Brereton is the partner and VP of Product at Sidebench which is a strategy, design, and development consultancy based in Los Angeles. Chris brings a fresh perspective to product design with his outcome first approach that dictates the product shape and form. His creative work is powered by the right intention of contributing value in a big way that goes beyond the product itself. He is also launching an apprenticeship program at Sidebench for any tech people out there who want to get a hands on experience into the exciting world of product design.