#237 - Your competition is the last best experience your customer has had

Amit Shivale, Director, Head of Product Strategy & Growth at Avant shares the importance of being mindful and looking at what really matters in life and at work. What cost we assign to what value is a choice we make everyday in every role. Translating these concepts into product design is fascinating, Looking at products as a friction point between customers and the task they want to accomplish changes the perspective of how we look at products, these points of friction now become new opportunities for experiments. This new role makes designers the new product partners of the customers leading them into a future of connectedness. Do check out the recently launched premium Avant Cash back Rewards Card that Amit is celebrating.