#320 - Designers as effective Business Partners

David Kazaryan, Head of Product Design at CreditWise at Capital One joins us to share his very interesting path where his passion for art forms like paintings, music, and graphic design got expression in the advertising industry. Followed by a fascination for products when the iPhone launched and app experiences took us all over by storm. David became super interested in user behavior and how providing personalized context could influence user behavior and experience. Taking the same principle of providing context can be a game-changer for designers and the effectiveness of their work. When product leaders provide business context to their design teams they operate at the level of business partners and stakeholder buy-ins become a piece of cake resulting in a successful and integrated business model.