#357 - Rejection is also great feedback

Freeda Johnson, Director of Product Offering - Honeywell General Aviation and Bendixking joins us to share her very unique journey from being a commercial pilot to an aviation-focused product leader who brings a lot of first-hand experience from being one of the personas for whom she now builds the products. Freeda talks about the challenges of designing along with strict safety and compliance regulations, how do these products touch the Pilot and the peripheral persona? What are the key things to consider as they assess the value of features? How do you build small, fail smart, and get to market quicker? Her passion is to build products that truly add value in terms of sustainability and contribute to a world with a safer aviation future.