#358 - The Scent of Imagination

Mark Villalovos, Executive Director, Zenon Management Consulting joins us to share some amazing stories from the trenches of delivering creative experiences from his career at Disney. He shares how the creation begins behind these experiences by unpacking what a brand means and how a brand should behave with its customers. On the flip side, what does the brand want its customer to experience emotionally? Does the brand create a safe space for the customers to feel comfortable? What do failed experiments look like and how do you learn from them?     You don't want to miss how Mark brought Disney to Dentistry. He also shares some great tips about how you can use ChatGPT to match your skills to the next job.