#366 - Change needs to have a compelling story!

Jessica Hall, VP of Design at CoStar, a leading provider of commercial real estate information, analytics and online marketplaces. Jessica also is a Co-Author of The Product Mindset: Succeed in the Digital Economy by Changing the Way Your Organization Thinks" helps product leaders and teams with approaches from a bold, new direction.    Jessica reflects on how she went from being scared to being confident in her skills when she switched her career. Why doesn't everyone need to be an SME? How creative people can take feedback to grow? She shares her learnings from situations when things went terribly wrong during the testing phases. Today, she is enabling multi-billion dollar commercial real estate transactions online by understanding the complex buyer needs and fostering trust with the right data at various stages of the buying cycle.